Your Fortune Awaits

Everyone’s got the same direct mail problem—how do you know if it works?
Bring the action online.

Zendesk asked for a global direct mail campaign that could measure engagement at the individual contact level, and avoid treading on any cultural or religious traditions that may intersect with their name.

We used personalized URLs to create a seamless experience from object to internet that that tracked recipient engagement. To connect into their core principle of customer delight we leaned on a famed cultural icon of deliciousness and clairvoyance—the fortune cookie. It provided a killer canvas for delivering a unique experience and resulted in record engagement for the Zendesk marketing team.