Soulful construction and development

Spark Root builds personality-rich spaces in Austin, TX and Asheville, NC. They are an unusual team within the commercial real estate space, deeply committed to a mindful model of collaboration that prioritizes ongoing personal growth. As they expand their business to take on outside contracts it was critical to develop an identity that communicates their ethos in equal measure with their expertise, so that like-minded partners can self-identify.

I worked with their team to identify a differentiated positioning in the market and then articulate their story with particular emphasis on what makes them so unique, articulating their values and culture along the way. We updated their logo, expanded their photo library, built a tidy, straight-to-the-point digital portfolio, and armed them with a visual toolkit that adds personality to their various operational content needs.