The re-engagement audience is tough. They know who you are, they think they understand you, and based on that perception, they’re not interested.

To set the stage for a conversation about correcting misconceptions we employed self-deprecating and apologetic language. To capture people’s attention, we took cues from the world of dating and got cheeky. 

Backed up with real customer experiences and persona-specific business messaging, the campaign worked. The nurture saw record engagement and MQL conversions, and helped their brand team uncover a new world of creative possibilities.