Where psychology, story, art, and data meet.

Hi, I’m Hillary.

I’m a multi-disciplinary strategic Creative Director bringing brand story to the front of customer consciousness in B2B and B2C.

That means I lead and support everything from positioning and brand identity to customer journeys and integrated, omni-channel campaigns.

My unique approach is rooted in human psychology — in those needs, desires, and emotions we all share — and focused on strategic creative that exceeds expectations.

I've been crafting brand stories and driving big results for major B2B and B2C companies for over a decade — and I’d love to chat about what I can do for yours.

I've had the good fortune of working with Hillary many times. Her superpower is that she listens well, synthesizes information across different vectors, and is a tireless defender of keeping your target market engaged creatively and thoughtfully. In my current role, Hillary has been my most important confidant – I always make better marketing decisions by having her on my side.

Josh Kivenko
CMO
When I need a strategic partner that can quickly put her finger on the pulse of a client, and come back with smart ideas for customer experiences, I call Hillary. She's a study of both marketing and psychology, constantly absorbing and adapting her point of view.

Brian Maschler
Executive Creative Director
She knows not only how to get ideas on the right track, but how to push them all the way through to completion by inspiring confidence and driving excellence in those around her. She is thoughtful, meticulous and strategic, yet still wildly creative. And she is fluent in "client" and "account services" as well, bringing a sense of productive harmony to every project.

Meredith Newell
Copy Director
A results-oriented creative soul, Hillary is present, thoughtful, and enthusiastic — it is instantly evident that she’s thinking two steps ahead and is deeply passionate about doing great work.

Hussain Pirani
Writer, Director, & Editor
Hillary is one of the most talented creatives that I've ever worked with and has often served as our champion to help clients to expand their comfort zone, which has led to some very successful campaigns.

Cassie Rezabek
Senior Director, Client Success
Always passionate about the work, the client and the team, Hillary was an important voice for agency strategy, new business pursuits, and major client engagements. As both a key contributor and a leader, she makes a difference!

Randy Watson
Agency CEO & Executive Coach

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FAQ

I’m both, because they are stronger together.
If you need to figure out or sharpen who you are as a brand — in a way that matters to your customer — our engagement will live deep in strategic discovery, insights, and recommendations.
If you need to bring your brand vision to life our engagement will bridge strategy into creative to put narrative and visual language together to present your story to the world. That may result in a new brand book, website, video, event presence, or omni-channel campaign — or all of the above.
I have a killer community of talented specialists—writers, designer, developers, and video production crews—that I subcontract when needed. If a project requires capacity or skills beyond your team’s or my own, I’ve got us covered.